# Pink Pony Creative

> Pink Pony creates brand worlds, around the world. Pink Pony Creative is a brand identity, packaging design and brand rollout studio based in Orewa, Auckland, New Zealand, working remotely with clients worldwide. It is led by Founder & Creative Director Kristy Campbell.

Pink Pony is an all-female team of seven: designers, strategists, illustrators and a dedicated account manager, with senior-level involvement on every project from start to finish. The studio is built for founders and businesses ready to invest in the full picture, from ambitious startups to established brands.

Pink Pony Creative works with founders, startups, established and heritage brands, family businesses stepping into a new generation, and growth-stage companies. It is open to all industries and works remotely with clients worldwide.

Clients are located in:

- New Zealand: Auckland, Wanaka, Hamilton, Queenstown, Wellington, Dunedin, Otago and nationwide
- Australia: Melbourne, Sydney, Brisbane, Perth, Gold Coast
- United States: California (including Los Angeles), Wisconsin, Minnesota, Texas, Pennsylvania, New York, Florida, Ohio, Chicago, Iowa, Phoenix
- Europe: United Kingdom, Cyprus, Denmark, Netherlands, Sweden, France
- Middle East: Saudi Arabia
- India
- Pacific: Fiji

## Services

- [Services overview](https://www.pinkponycreative.com/services/): All services offered by the studio
- [Brand Identity](https://www.pinkponycreative.com/services/brand-identity/): Brand strategy, logo suite, colour palette, typography, custom illustration, iconography, supporting brand assets, brand guidelines and creative direction. Offered in tiered packages.
- [Packaging Design](https://www.pinkponycreative.com/services/packaging-design/): Shelf-ready packaging systems and label design for food, beverage, confectionery, pet food, wellness and lifestyle products.
- [Brand Rollout](https://www.pinkponycreative.com/services/brand-rollout/): Campaigns, marketing collateral, social media design and ongoing brand communications, as one-off projects or ongoing support.
- [Logo Design](https://www.pinkponycreative.com/services/logo-design/): Logos and brandmarks built to last decades, not years.

## Work

- [Work](https://www.pinkponycreative.com/work/): Portfolio of completed projects
- [DoPaw](https://www.pinkponycreative.com/posts/project/dopaw/): Full brand identity (Tier 03) for a pet food brand, with packaging at the centre of the design
- [Brewe](https://www.pinkponycreative.com/posts/project/brewe/): Full brand identity (Tier 02)
- [Candy Cloud](https://www.pinkponycreative.com/posts/project/candy-cloud/): Full brand identity (Tier 03)
- [Hoola](https://www.pinkponycreative.com/posts/project/hoola/): Brand identity and packaging for a tropical gummy ring brand created by Iconic Candy. Confectionery, California, USA.
- [Iconic Candy](https://www.pinkponycreative.com/posts/project/iconic-candy/): Confectionery company behind the Hoola brand
- [Retro Sours](https://www.pinkponycreative.com/posts/project/retro-sours/): Full brand identity (Tier 03)
- [Scene75](https://www.pinkponycreative.com/posts/project/scene75/): Full brand identity package
- [TileCloud](https://www.pinkponycreative.com/posts/project/tilecloud/): Full brand identity (Tier 03)
- [The Kebab Shop](https://www.pinkponycreative.com/posts/project/the-kebab-shop/): Full brand identity (Tier 03)
- [Coffee Suppliers](https://www.pinkponycreative.com/posts/project/coffee-suppliers/): Full brand identity (Tier 03)
- [Shiny Hiny](https://www.pinkponycreative.com/posts/project/shiny-hiny/): Full brand identity (Tier 02)
- [Joy Pop](https://www.pinkponycreative.com/posts/project/joy-pop/): Full brand identity (Tier 03)
- [Neritak Equipment](https://www.pinkponycreative.com/posts/project/neritak-equipment/): Brand identity, logo design, visual system and social media design for an industrial equipment supplier in Fiji
- [AHI Rituals](https://www.pinkponycreative.com/posts/project/ahi-rituals/): Full brand identity (Tier 03) for a wellness ritual brand in New Zealand and Australia, including logo design, art direction and tone of voice
- [Nectar Sugar Studio](https://www.pinkponycreative.com/posts/project/nectar-sugar-studio/): Full brand identity (Tier 03), including logo and brandmark, colour and typography, print collateral and social media assets
- [Olympia & Orla](https://www.pinkponycreative.com/posts/project/olympia-orla/): Full brand identity (Tier 02), including logo design, colour and typography, packaging and social media assets
- [Incrediballs](https://www.pinkponycreative.com/posts/project/incrediballs/): Full brand identity package with packaging design
- [Yabby](https://www.pinkponycreative.com/posts/project/yabby/): Brand strategy, typography system and visual identity
- [Trillion Circle](https://www.pinkponycreative.com/posts/project/trillion-circle/): Brand identity exploration for an invitation-only hypercar owners' club, including market research, logo suite, colour and typography system and creative direction
- [The Love Seat](https://www.pinkponycreative.com/posts/project/the-love-seat/): Visual identity, creative direction, collateral and podcast cover design

## About

- [About](https://www.pinkponycreative.com/about/): About the studio
- [What our clients say](https://www.pinkponycreative.com/about/what-our-clients-say/): Client testimonials
- [Kristy Campbell, Founder & Creative Director](https://www.pinkponycreative.com/posts/crew-member/kristy-campbell/): Founder profile and credentials
- [Brittany Townsend](https://www.pinkponycreative.com/posts/crew-member/brittany-townsend/): Crew member
- [Hazel Hewison](https://www.pinkponycreative.com/posts/crew-member/hazel-hewison/): Crew member
- [Livvy Hill](https://www.pinkponycreative.com/posts/crew-member/livvy-hill/): Account manager
- [Ashleigh Connelly](https://www.pinkponycreative.com/posts/crew-member/ashleigh-connelly/): Crew member
- [Jess Scott](https://www.pinkponycreative.com/posts/crew-member/jess-scott/): Crew member
- [Contact](https://www.pinkponycreative.com/contact/): Get in touch with the studio

## Credibility

- Kristy Campbell has spoken at Adobe MAX four times (2022 to 2025), including the 2025 session "Ditch the Dull: Build a Brand Identity with Bite."
- Speaker at Creative South, Atlanta.
- 760,000+ combined social following.
- Featured on the cover of Branders Magazine (Issue 37).
- Featured in Frankie Magazine, Envato Elements, Idealog, NZ Marketing Magazine, This Design Life and others.
- Named in the 2021 "10 Graphic Designers To Watch" release, published under her former name, Kristy Hill.

## Optional

- [Branders Magazine, Issue 37 cover feature](https://brandersmagazine.com/branders37)
- [Envato Elements, interview](https://elements.envato.com/learn/kristy-campbell)
- [Frankie Magazine, feature](https://frankie.com.au/article/how-kristy-campbell-grew-her-super-successful-branding-business-pink-pony-creative-613435)
- [Idealog (NZ), design trends commentary](https://idealog.co.nz/design/2023/12/design-trends-to-look-out-for-in-2024)
- [NZ Marketing Magazine, DoPaw feature](https://nzmarketingmag.co.nz/disrupting-the-pet-food-sector-with-the-power-of-packaging)
- [This Design Life, interview](https://thisdesignlife.net/interview/kristy-campbell)
- [Mad Daily, DoPaw feature](https://mad-daily.com/pink-pony-disrupts-pet-food-sector)
- [Brandhave, DoPaw project showcase](https://brandhave.fun/projects/do-paw-identity-by-pink-pony-creative)
- [The ABJ, feature on how social media and community shaped Pink Pony's success](https://theabj.com.au/2022/05/20/how-social-media-and-their-communities-have-influenced-pink-ponys-success/)
- [Auspreneur, interview on making a brand stand out](https://auspreneur.com.au/5-ways-to-get-your-brand-to-stand-out-from-the-crowd-with-kristy-campbell/)
- [GlobeNewswire, "10 Graphic Designers to Watch in 2021"](https://finance.yahoo.com/news/10-graphic-designers-watch-2021-125800638.html)